A rich legacy from the Romans and Byzantines, bathhouses are an integral part of Turkey’s heritage. Over the last 2000 years, bathing in Istanbul has been perfected into an art form.
The logo was inspired from the stunning Arabic patterns found on the Hagia Sophia mosque in Istanbul (which also inspired the name of the fictional spa). Everything is gold and blue, which is why I kept to this color palette. A die-cut of a Moorish arch completes the look for the spa brochure.