#DatCode Branding, Website and Promo Material
Around May 2016 I started up the hashtag #DatCode on Twitter, for a way to share what I know about code, and to get other people engaged around coding. 

After some people took notice it was suggested that we start up a Slack group. From that point it was clear that we should also make everything look more official, with some branding and a web portal. 
The Logo
I kept it simple and went with a logotype, using some jQuery syntax -- the $() -- to visualize the coding identity of the community. This also opens up possibilities for the branding of different events the community may have such as hackathons, social meetups and coding workshops.

The font used was Segoe UI. No particular reasoning behind it, I just like the font. 
Website
I designed and coded the initial design for the site. It's a responsive, one-page site with sections to explain the what, why, and how to join, and full-width images to complement. 

The code is in a GitHub repository, with the intention of the site being further developed by the community to add new pages and features as the community grows. You can check out the website here and the repo here.
Promo Material
The site launched alongside our weekly community stand-ups on August 7, 2016. Beforehand I made some quick promo material using additional stock images and text overlays, as well as created a "kinetic typography" video using Adobe After Affects. Check them out below. 
For the video, I chose The Glitch Mob's "We Can Make the World Stop," looking to invoke a feeling of power and purpose in learning how to code and joining a community of like-minded coders.
Thanks for viewing! Critiques are appreciated!
#DatCode Branding, Website and Promo Material
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#DatCode Branding, Website and Promo Material

Breakdown of designs for #DatCode.
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