8000 Vintages has a tradition. At the end of every year they choose the most popular wine of the year and rebrand it. The new bottle is called WINENTHUSIAST [wine + enthusiast]. This special bottle is gifted to company friends for New Year celebration. The interesting part of this campaign is that nobody knows exactly which wine is inside that bottle. The insight is that it doesn't really matter, because every wine sold by 8000 Vintages is special.
Every wine bottle sold in 8000 Vintages comes with a random sticker suggesting the right moment for opening that bottle. 'The right moments' are actually the songs of famous artists. The stickers include the QR Codes with the direct links to youtube.
