Alexis "SuperLex" Olivera is a young up and coming racer competing in the Mini GP Series. I worked with Alexis and her father to create and rebrand her new visual identity including multiple variations for Logo designs and Apparel. The main goals with this project were to revitalize her previous cookie cutter logo with an updated and more modern approach. Considering she competes in an adult male dominated sport, we needed her identity to be mean enough to stand its ground against the competition while still having a slight feminine touch. We present to you the new SuperLex Identity!