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    Design Board for Oriflame
Oriflame/ Eco Beauty 2012
Innovative case history with Happy Ending
Oriflame wanted to create a new brandthat will focus on the “Natural Swedish cosmetics” philosophy which is drivenby 3 main values: Ethics, Naturalist and Progression.

This new line was supposed to be themost ethical and eco-friendly brand and will potentially embody a newgeneration of products that will prove one more time that Oriflame is a leaderin one ecological trends world.

· brand platform, looking at the mostrelevant expression of the “natural Swedish cosmetics” philosophy

· emotional and credible story that willsupport the overall brand concept

· ownable, meaningful and memorable brandname

· strong graphical brand identity

· design packaging which cares the unique brandvalues & personality

3 rd slide:
· For all skin types
· Anti-aging or prolonging youth
· Shea butter ethically sourced
· Recyclable packaging
· Use ofspan id="yui_3_3_0_3_133976234427553" class="main-text">