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    Deccan Telugu is the Indian Type Foundry’s first retail release for the Telugu script. This family offers five fonts ranging in weight from Light… Read More
    Deccan Telugu is the Indian Type Foundry’s first retail release for the Telugu script. This family offers five fonts ranging in weight from Light through Bold; each contains 719 glyphs, including the many conjuncts and ligatures necessary for proper Telugu shaping. Read Less
    Published:
This was my thesis project at Indian Type Foundry, where I was given a brief to work on a Multi Lingual Font Family. This family included Telugu along with a Latin counterpart. So I started working on the Telugu which is my mother-tongue. I really wanted to get my basics right so I was working on a Classic Telugu which is intended for text.
When I did my extensive research I got to know that the classic form of Telugu has always had rounded ends. This drove me to explore more along this direction. Then I started working on the Latin Typeface which has the looks of a Slab-Serif with Soft Terminals. The Latin letters are constructed on the basis of Vertical Contrast. The Latin Typeface is also a text typeface, but the bold weight could be used for Editorial purposes and also for Packaging Design.
While the character shapes of Telugu and Latin bear a strong commonality to each other, they have some distinct differences. The typeface is named as Deccan because the states where Telugu is largely spoken are situated on the Deccan Plateau which is situated in the South of India.

Guided by Satya Rajpurohit and SM Shah