Proper Residences is a sub-brand to Proper Hotels, offering the same best-in-class service and locally-inspired amenity. However, instead of being a memorable part of one's travel, Proper Residences strives to enrich one's everyday life.
The visual identity of the sub-brand stays closely connected to Proper Hotels, both in look and spirit. Subtle shifts in color and typography makes the transition from hotel to home seamless and elegant.
Austin Proper Hotel & Residences, located in the revitalized 2nd Street District in Downtown Austin, is the first residential project to hit market under the Proper brand.
Assisting the initial marketing push, a commissioned lifestyle photography package was shot, color corrected, and delivered, to be used on various social media outlets, as well as setting guidance for future content creators.
After opening its sales office in February 2017, Austin Proper is set to break ground in September 2017. Opening ahead of schedule, Hollywood Proper Residences, located within Columbia Square on Sunset, welcomed its first resident in August 2017.
Completed at Bruce Mau Design LA, under direction of Ryan Adair