The Urban Forest Project: Forever Now
Design Times Square
Commissioned by Times Square Alliance, AIGA New York Chapterand Worldstudio Foundation Design Times Square: The Urban Forest Project brightened the avenues and side streets around Times Square with185 banners created by some of the world’s most celebrated designers, artists,photographers, and illustrators. The banner-creators sought to make powerfulvisual statements on the theme of “tree.” Seen together in their context, the185 banners formed a forest of thought-provoking images at one of the world’sbusiest, most energetic, and emphatically urban intersections.
Alfalfa Studio took inspiration from EmilyDickinson. The net of vine-like structures in his banner opens at its center toform the words “Forever Now,” creating a verbal and visual allusion toDickinson’s lines,
Forever might beshort
I thought, to show,
And so I pieced itwith a flower now.
The flowering letterforms, custom-designed by RafaelEsquer, evoke the graphic exuberance of the vegetable world.
Following their 3-month display, the bannerswere recycled into tote bags and sold at auction, with proceeds going toscholarship and mentoring programs that benefit students of the visual arts.
Alfalfa Studio took inspiration from EmilyDickinson. The net of vine-like structures in his banner opens at its center toform the words “Forever Now,” creating a verbal and visual allusion toDickinson’s lines,
Forever might beshort
I thought, to show,
And so I pieced itwith a flower now.
The flowering letterforms, custom-designed by RafaelEsquer, evoke the graphic exuberance of the vegetable world.
Following their 3-month display, the bannerswere recycled into tote bags and sold at auction, with proceeds going toscholarship and mentoring programs that benefit students of the visual arts.
Banners displayed in Times Square in New York City.
Banner design made into a tote by Kate Spade New York.
