Conceptualisation
At the middle of 2012 I had proposed an branding and advertising campaign for a cake and pastry factory in Malaysia.In a team I as the designer to brainstorm the conceptual art and direction to set for the whole campaign and their branding.
I had come out an interesting idea which combine the art of chinese typo art together with the western water color to create an wonderful digital art images which bring the story of the culture and art that consist of the history of China and modern.
