PNC Christmas Price Index
A stop-motion train ride through "The 12 Days of Christmas" that makes financial education fun.
To get elementary and middle schools kids excited about learning basic economic principles, we created an interactive train ride through "The Twelve Days of Christmas", collecting each of the gifts to determine their prices and calculate the total cost of Christmas. We used a mixture of old school and new school production techniques. Handcrafted props and sets were brought to life in stop motion. Then the experience was stitched together digitally in an interactive, game-like interface.
Recognition: Cannes Shortlist, One Show Finalist, Webby Nominee, Creativity, Fast Company