Kidfresh is a lifestyle brand conceived to provide fresh, all-natural, healthy foods specifically for kids through a convenient system of grab-and-go and mix and match options. Each food choice and individual portion has been specifically designed for kids nutritional needs based on age range. You can think of it as the customizable, healthy Happy Meal. We leveraged a unique color-coded graphic system for age identification of the products and applied this thinking through critical touch points including the packaging, store graphics, retail signage, print collateral and website. Kidfresh launched as a brick and mortar retail operation in the Upper East Side of Manhattan, to great success and coverage. Our retail involvement included visitor and shopping experience strategy and naming of items such as “kidfresh2o,” the “kidchen” and the “Kidfresh Dough Card.”  (*Created with Addis Creson who designed the identity)
Kidfresh
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Kidfresh

Packaging and brand expression for Kidfresh, a lifestyle brand conceived to provide fresh, all-natural, healthy foods specifically for kids.
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