Street Sweets Brand Identity
We created a limited and robust visual identity that worked across all touch points for the brand. The primary branding element of giant, tasty words in Hoeflers’ Cyclone makes a strong impact on the busy streets of New York City combined with a limited and punchy color palette. The website uses the companies Twitter status to broadcast the truck’s location and also features updated event schedules and custom menus.
Street Sweets Brand Identity
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Street Sweets Brand Identity

A robust and hard-working visual brand identity for one of New York City's most successful food trucks
2
33
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Published:

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