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    A homepage design for a senior living facility. I wanted to create something that was appropriately modern for a mid-2016 website design while al… Read More
    A homepage design for a senior living facility. I wanted to create something that was appropriately modern for a mid-2016 website design while also retaining familiar elements that made the website accessible for an older crowd - the extended use of a serif font and the muted color palette were the two ways I tried to accomplish this. I wanted navigation throughout the page to be simple and intuitive. CTA's were appropriately designed and important call outs were given ample white space to communicate clearly. I chose Freight family to guide this site - Freight Display for headlines, Freight Sans for body copy, and Freight Text for the body copy of the academic section. They all work well in unison, obviously, but I think in a web setting, using the serif for headlines and the sans for body copy is unique. Note - the site is not live yet, which is why you'll see their logo in places and "ZZZ Senior Living" in others. Read Less
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Homepage design
Detail shot
Detail shot
Detail Shot
Mobile design