A little idea I had in my first year of university, before I even considered studying business came to fruition in December 2013 when I launched Fresh Earth Apparel.
Fresh Earth Apparel was a charity focused clothing line run entirely with online channels and tools. Merchandise was made to fire and distributed via drop shipping. With the exception of a locally produced run of stickers distributed to my first customers no physical stock was held.
The business ran for about 7 months before income stagnated and other opportunities drew my attention away.
The following is a collection of marketing materials and work done for the company, left to ripen in the furthest corners of my cloud storage for 3 years.
The blog posts from the site, and some of the image copy are available to discover on my website, kylesbagels.com
The inaugural Fresh Earth Apparel Shirt. Part of the 'Save Our Mountains' campaign which donated money to the Canadian Parks and Wilderness Society (or CPAWS).
Originally only available in 4 styles of tee this image is still available for printing on my redbubble account, in far more variations (with a half of the profits still being donated).
Also available with launch were the"Swiss Tee" by Adam Boven (left side) and the "Bearstuff Tee" by Riordan Tayles (right side).
The website (hosted on Shopify) featured 7 pages outlining merchandise, contact details, charity details, and other information. This is a collection of the 7 web banners used. The top 4 banners were created with original local photography shot by yours truly, and the bottom 3 were made using stock.
The stickers, and business cards for Fresh Earth Apparel were designed not with the 'Save Our Mountains' campaign in mind, but designed to be multi use, regardless of the campaign.
