Stitch Data Branding
Meet Stitch, a simple, powerful ETL service built for developers. In addition to introducing a new product to the world (and a very competitive industry), our challenge was to tell the data story in an approachable way and to combine a feeling of authority with a small hint of playfulness.
Focus Lab collaborated with Stitch to produce a comprehensive brand experience that harkens trustworthy-professional-tech energy, hedged with approachability for mass appeal. We set Stitch apart from a competitive industry via a unique color palette, exploration of powerful but modest type treatments, and mark concepts that avoid data clichés. The system as a whole is simple and enduring for a long brand trajectory.
"I was skeptical about outsourcing something as core as our brand, but the success of this project and the partnership we developed with the Focus team has changed the way I think about working with agencies." — JAKE STEIN, CEO / CO-FOUNDER, STITCH DATA