BEFORE the event - Save the Dates were initially emailed to the selected invitees from the President of LiveWell NKY, to announce the date of the event, begin brand recognition and add value to the idea that the invitees were VIPs. As a second touch point, we designed and crafted a custom Tervis brand Tumbler (high quality drink ware) that was branded with the Live well logo. This customized gift was carefully arranged in an individualized package and included a personalized invitation to the main event with a hand written note that further defined their role in the program’s success. Each of the packages was hand delivered and presented to the invitees, where they were also encouraged in person to attend the event.

AT the event -  Branded signage and décor including banners, table centerpieces, balloons, flowers, etc. were used to create a cheerful, exclusive atmosphere where the guests could begin to establish the affiliation they had with LiveWell NKY. Continued personalization with branded lanyards, nametags, custom Tervis tumblers and a special gift for attendees – a branded moleskin leather notebook. Swag bags were given to all attendees that included their names and branded gifts from event sponsors as well as a bundle of local food products that related the health perspective that would get the program rolling.

AFTER the event - Distributed press releases touting the success of the event leading to editorial copy for LiveWell NKY and it’s Parent program, Skyward, in two publications and a complimentary article on FUSIONWRX efforts for LiveWell NKY in Cincy Magazine. Follow up with attendees by sending personalized thank you notes that provided additional LiveWell NKY collateral materials to help them build upon their enthusiasm to spread the word about the program and continue brand recognition.