FUTURE FORESEEN
December 2010
December 2010
The BRIC countries (Brazil, Russia, India, and China) are the world’s fastest growing and largest emerging markets. These countries account for half of the world’s population- approximately three billion people. The BRIC countries are suspected to be the future economic order.
China is expected to be the dominating county in manufactured goods, India as the largest in services, and Russia and Brazil to be the leading in raw material supplies. From this we will see clothing inspiration drawn from these countries cultures; such as colors, silhouettes, and detailing.
China is expected to be the dominating county in manufactured goods, India as the largest in services, and Russia and Brazil to be the leading in raw material supplies. From this we will see clothing inspiration drawn from these countries cultures; such as colors, silhouettes, and detailing.
We are in the day and age where our planet is becoming a priority. Recycling means more than just throwing your plastics and paper into a blue bin. Designers are taking it upon them to make sustainable clothing and jewelry using recycled materials. Natural fibers are finding their way into the fashion industry. From pineapple leaves and banana fibers to salmon leather.
Renewable energy such as solar, wind, wave, and hydropower are being installed and used more as people are becoming educated about the benefits. New and recycled fabrics are well on their way. Within five years I expect to see double the amount of garments made out of reused and recycled materials.
Recycled Material:
o Plastic bags
o Reused leathers
o Recycled plastics
o Reused fabrics
Renewable energy such as solar, wind, wave, and hydropower are being installed and used more as people are becoming educated about the benefits. New and recycled fabrics are well on their way. Within five years I expect to see double the amount of garments made out of reused and recycled materials.
Recycled Material:
o Plastic bags
o Reused leathers
o Recycled plastics
o Reused fabrics
Varieties of new sustainable fibers, like the Mutaba tree in Uganda are being transformed into clothing. The leathery tree bark, or so called “barkcloth” was made into a men’s trench coat (Chua, Jasmin).With new technology we are finding innovative ways to develop textiles and manipulate other elements into materials that will lead into a new wave of future fashion.Natural fibers are finding their way into the fashion industry. From pineapple leaves and banana fibers to salmon leather.
America’s favorite white cotton T-shirt is costing us more, as the price of cotton continues to rise. Cotton prices recently have pushed past the one dollar mark the first time since 1995. Now the price per pound is well over the dollar coming in at $1.58.19 per pound as of May 2011.
In 2010 and 2011 the cotton world has been taking a hit. Pakistan, the fourth largest producer of cotton saw devastating floods affecting the cotton crops. China, the second largest producer, also saw heavy rains damaging many of their nations crops. This resulted in a 5.4% drop in global production in 2010 (Susanna Kim). Australia was effected when in January, 2011 when flooding set back much of their main exports; one including cotton.
America’s favorite white cotton T-shirt is costing us more, as the price of cotton continues to rise. Cotton prices recently have pushed past the one dollar mark the first time since 1995. Now the price per pound is well over the dollar coming in at $1.58.19 per pound as of May 2011.
In 2010 and 2011 the cotton world has been taking a hit. Pakistan, the fourth largest producer of cotton saw devastating floods affecting the cotton crops. China, the second largest producer, also saw heavy rains damaging many of their nations crops. This resulted in a 5.4% drop in global production in 2010 (Susanna Kim). Australia was effected when in January, 2011 when flooding set back much of their main exports; one including cotton.
Science and technology are rapidly advancing, thus seeing fashion inspired from these advances. I expect to see a great deal more of fashion inspired by science and technology within the next coming years. New ways of making textiles are already being introduced. Online custom sizing will be a future trend, as customers will no longer have to go into a physical store to try on clothing.
New Textiles/fabrics:
o Spray on clothing
o Bacterial grown fabric
o Heat activated clothing
New Textiles/fabrics:
o Spray on clothing
o Bacterial grown fabric
o Heat activated clothing
Subdued World
Since spring of 2003 we have been in a multi-colored wave cycle. Research has shown that a complete color cycle lasts between 15 and 25 years. The cycle starts with high chroma colors, to “multicolored-ness,” to subdued colors, to earth tones, to achromatic colors (black, white, and gray), and back to high chroma colors. Each of these color waves can last anywhere between two and seven years (Brannon, Evelyn).
Since spring of 2003 we have been in a multi-colored wave cycle. Research has shown that a complete color cycle lasts between 15 and 25 years. The cycle starts with high chroma colors, to “multicolored-ness,” to subdued colors, to earth tones, to achromatic colors (black, white, and gray), and back to high chroma colors. Each of these color waves can last anywhere between two and seven years (Brannon, Evelyn).
Mystic Undertones
We are starting to transition between multi-colored palettes moving towards more subdued color schemes. By 2016 the color scheme will shift from subdued colors and transition into earth tones with variations of browns, grays, blacks, golds, creams, accompanied by toned down shades of blues, and greens. As a reflection much of our color inspiration will be drawn from nature and other natural elements.
We are starting to transition between multi-colored palettes moving towards more subdued color schemes. By 2016 the color scheme will shift from subdued colors and transition into earth tones with variations of browns, grays, blacks, golds, creams, accompanied by toned down shades of blues, and greens. As a reflection much of our color inspiration will be drawn from nature and other natural elements.
Details and silhouettes in fashion have been constantly changing throughout history, and are correlated with political, social, economic, and environmental issues of our time. We can translate modern day occurrences to predict future fashion signatures utilizing Laver’s theory based on the acceptance of fashion through history.
Laver’s theory speaks of the pendulum swing in which the “shifting erogenous zones” play out through fashion designs based on the emphasis of covering and uncovering a part of the body. When emphasizing one particular body part, “all other parts of the body seem to be new again,” as they lose their alluring ability, and designers seek new silhouettes and cuts. The female body can create a wave of fashion trends in the emphasis or de-emphasis to a particular body part.
A time-line of acceptance, built by Laver, explains how a look transcends from “frumpy and ridiculous for recently past fashion to beautiful in fashion 150 years in the past,” and viewed as romantic 100 years in the past (Brannon, Evelyn).
As can use this theory as we foresee the future for fashion. We will begin to see new, modernized versions of beauty. Beauty drawn from the Crinoline period (1866) combined with romantic appearances from the end of the Edwardian Era (1916) follows the formula of Laver’s pendulum swing in trend forecasting for the year 2016.
Large crinoline dresses, shawls, pelisse-mantles, shirtwaists, garibaldi shirts, zouave jackets, multi-colored outbursts, and the start of the bloomers were trends from 1850-1896. Men’s fashion during this time frame was experimenting with different uses of the tie and head wear. Outdoor wear, and sack suits were trendy as well. During the Edwardian Era (known for the S-curve) we saw styles with very high necklines, one-piece dresses, lightweight fabrics, lace, full sleeves, soft wavy hair, and lingerie dresses inspired by the Nouveau art style. At the same time men tended toward the blazer, which was made to have no matching pant, and used for more casual wear.
I predict that we will be seeing new innovative versions in relation to present economic issues of these past silhouettes and details. Crinoline shapes will be used to give the vision of fuller volume and fabric, paired with draping in a new way, and longer hemlines than we have seen in the recent years. The female body will become more concealed, and will in turn have more focus on the breasts (revealed through topless, and sheer fabrics), collarbone, ankles, and neck.
Details on clothing are going to become functional. Bags and backpacks will be easily transformable to use as functional day wear. Constructed fashions will be designed to be efficient for transportation on bike, as well as more fashion forward bike wear. Helmets, which resemble stylish hats, with airbag characteristics that can inflate for protection if in a collision, are pushing fashion design to allow for present day function. ■
Laver’s theory speaks of the pendulum swing in which the “shifting erogenous zones” play out through fashion designs based on the emphasis of covering and uncovering a part of the body. When emphasizing one particular body part, “all other parts of the body seem to be new again,” as they lose their alluring ability, and designers seek new silhouettes and cuts. The female body can create a wave of fashion trends in the emphasis or de-emphasis to a particular body part.
A time-line of acceptance, built by Laver, explains how a look transcends from “frumpy and ridiculous for recently past fashion to beautiful in fashion 150 years in the past,” and viewed as romantic 100 years in the past (Brannon, Evelyn).
As can use this theory as we foresee the future for fashion. We will begin to see new, modernized versions of beauty. Beauty drawn from the Crinoline period (1866) combined with romantic appearances from the end of the Edwardian Era (1916) follows the formula of Laver’s pendulum swing in trend forecasting for the year 2016.
Large crinoline dresses, shawls, pelisse-mantles, shirtwaists, garibaldi shirts, zouave jackets, multi-colored outbursts, and the start of the bloomers were trends from 1850-1896. Men’s fashion during this time frame was experimenting with different uses of the tie and head wear. Outdoor wear, and sack suits were trendy as well. During the Edwardian Era (known for the S-curve) we saw styles with very high necklines, one-piece dresses, lightweight fabrics, lace, full sleeves, soft wavy hair, and lingerie dresses inspired by the Nouveau art style. At the same time men tended toward the blazer, which was made to have no matching pant, and used for more casual wear.
I predict that we will be seeing new innovative versions in relation to present economic issues of these past silhouettes and details. Crinoline shapes will be used to give the vision of fuller volume and fabric, paired with draping in a new way, and longer hemlines than we have seen in the recent years. The female body will become more concealed, and will in turn have more focus on the breasts (revealed through topless, and sheer fabrics), collarbone, ankles, and neck.
Details on clothing are going to become functional. Bags and backpacks will be easily transformable to use as functional day wear. Constructed fashions will be designed to be efficient for transportation on bike, as well as more fashion forward bike wear. Helmets, which resemble stylish hats, with airbag characteristics that can inflate for protection if in a collision, are pushing fashion design to allow for present day function. ■
