Branding and User Experience Design for the My Blend App.

My Blend treats your lifestyle emails as a glossy magazine so you can pick and choose your content, unsubscribing from unwanted emails with one easy swipe and browse the ones you do like a magazine in an easy, digestible way. Saving reminders and sharing the content such as offers and articles with friends.

Shut Up Studio came up with strong brand guideline focusing the design around 3 key colours, a strong icon style and the My Blend Icon which features as both the logo and the key button in the App itself. We looked particularly at ways to create a point of difference in the design, making the app user experience key.