The Pendoring Awards is a show that celebrates the best Afrikaans advertising in South Africa.
This direct mailer was sent to the creative heads of South Africa’s top 25 agencies, urging them
to enter the Pendoring Awards while encouraging them to interact with the Afrikaans language.
to enter the Pendoring Awards while encouraging them to interact with the Afrikaans language.
In the format of an advent calendar, the mailer prompted recipients to do something 'Afrikaans'
every day for a month leading up to the Pendoring entry deadline.
Utilising different humorous insights into Afrikaans culture, the calendar contained 30 unique cards,
each with its own fun activity.
every day for a month leading up to the Pendoring entry deadline.
Utilising different humorous insights into Afrikaans culture, the calendar contained 30 unique cards,
each with its own fun activity.
Awards:
Bronze Loerie
