Social Incubator East is an intensive support programme for people with an ambition to set up or grow a business dedicated to making positive social impact.
To tie the new brand identity to the rest of Allia’s portfolio, we decided to use their existing colour palette, but redesign the logo and accompanying graphic devices. We wanted these new elements to reflect the energy and movement of the target audience: ambitious social venture founders, with brilliant ideas that they were pushing to the next level. To do this we combined a simple, modern typeface with an upward pointing arrow motif.
This project required a very fast delivery, which meant that we needed to work on the creation of the brand identity at the same time as the development of the new website. This entailed an agile working process, with our design and digital teams closely collaborating. We ensured that Allia had full overview throughout the process so that they were able to feed back and sign stages off quickly.
The brand logo, visual identity, collateral and website were all successfully delivered with our tight timeline, and Allia was thrilled with the end result.
