Yerevan hosted Jameson Whiskey’s Brooklyn style event for the first time in 2016. The event was held at an automobile factory old facility which was turned into a place with a New York City mood.
To thrill and tease the audience we created communication umbrella, promo materials and event website. The visitors of www.jamesonblockparty.am could watch the teaser video and get full information about the upcoming event.
Credits
Client: Jameson Irish Whiskey
Creative Director: Edgar Davtyan
Graphic & Web Designer: Narine Avanesyan
Photographer: Sahak Muradyan
Copywriter: Milena Sarukhanyan
Director of Production: Narek Martirosyan
We placed a full screen event promo video on the front page of the website that provided a huge flow of visitors to the website.
Misho, a rapper celeb from Yerevan, was one of the headliners of the event. We made three promo videos with his participation, which went viral on the Internet and had a total of about 45,000 views.
Catch...
As a result more than 1800 people attended the event which took place at YERAZ factory - one of the oldest urban factories in Yerevan.
Thank you for appreciating!
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