Design it's not square
So, a square is a geometric figure with only four sides. But when is applied to a daily life language, mean another thing. A square person can be someone who doesn't see further.
When a good design work is made, it can be just because is something beautiful. A good design always have something else - a concept. For that, the creator must go beyond and don't just get on the square. Get deeper and deeper and discover new ways to do things.