I believe that business cards represent the individual, and as such should be unique to each person. When my friend Liron Smadja asked me to make a business card for him, I asked him what he wants it to represent. He replied "I'm a very good networker and I was invited to a special event for young innovators to build connections and broaden my network. I want a card that will leave a mark on people after they meet me, and make them easily see that this is me." I asked Liron to grab a marker and write on a piece of paper "this is me!"I intentionally asked him to use his own hand writing, and this is what eventually was used on the back of the card.I was told by Liron that the cards were such a success in the event that the event photographer asked to take a picture of Liron with the card - and this is the picture you see here.