Atlanta's favorite tea bar, ZenTea, offers guests a truly authentic tea experience. They brew and sell over 200 high quality loose leaf teas, pyramid tea bags, and ready-to-brew iced tea filters. The bar staff, known all over Atlanta for their down-to-earth energy and expertise in all things tea, also serves high tea, cream tea, and gives guests the chance to learn about their favorite beverage at weekly tea tastings.
The owner of ZenTea engaged me to design menus and other print and digital collateral needed to help promote her business. In the past she had used stock photography and designs to quickly produce postcards, menus, business cards and flyers resulting in pieces that did not capture the spirit of her beloved tea bar.
Collaborating with the owner and staff I completed the missing pieces of her brand identity. Using the already-existing logo as a starting point, I selected typefaces and a color palette and set to work building a library of authentic photographs and updating print collateral.