OLYMPIC GAMES 2012
SANTIAGO, CHILE
SANTIAGO, CHILE
The logo of the Olympic Games was created by combining elements of traditional Chilean art
with the concepts of uniqueness, and pride.
This is a generative logo: It can change shape and color.
Much like the uniqueness of each fingerprint, the logo of the Games transforms in a series of variations of shape and color. Thus, a multitude of unique logos for each sport and application can be created.
Much like the uniqueness of each fingerprint, the logo of the Games transforms in a series of variations of shape and color. Thus, a multitude of unique logos for each sport and application can be created.
The font DIN NEXT LT Pro was chosen because of its high legibility. Its rounded corners give a human, kind dimension which is characteristic of Chileans.
Pictograms for a series of sports
Event tickets.
Using the same technical design as in the pictograms, icons were created to direct the viewer to the numbered gate, row and seat.
Using the same technical design as in the pictograms, icons were created to direct the viewer to the numbered gate, row and seat.
Wayfinding
Βags for souvenir shops, airplane painting, outdoor clock
Promotional poster emphasizing the fingerprint as basic element
Promotional posters of sports
Promotional posters of pictograms
Credits: tutor, Yiannis Charalampopoulos, BEETROOT design group
