Silent Teddies is a student project in collaboration with Y&R Malaysia and Air Asia Foundation. Silent Teddies is a bakery run by the Community Centre of The Deaf (CSCD). They are a community of hearing impaired people who have taken up the challenge to fend themselves by selling baked goods.
Our Cookies Tell The Stories
That's the proposition value for Silent Teddies that hit home for them. Our concept was to portray their lifelong dream and journey which soon became a tangible reality. The doodles and story on the back of the packaging illustrate the little details that have happened at the centre. These translate onto their tone and manner, packaging designs and marketing materials.
