POST TRAVELLER
Post Traveller is my thesis project about pen pal campaign with the purpose exchange post, travel around the world. We also can exchange our cultures with other country. The mission to exchange post, exchange the cultures. The tagline itself “exchange post, travel around the world.” This project introduces people about enjoyable of exchange post. This project helps people to start pen pal and encourage to using post mail. To support the campaign I created logo, book, kit, poster, print ad, postcard, stamp, t-shirt, and packaging.
LOGO
The logo looks like stamp shape that related with correspondence. Placed of Paper plane explained about one of my mood board, which is travel.
KIT & BOOK
KIT: Guidance the people to starting pen pal, including contains of postcards, stamp, prices to send a mail, and testimonial.
BOOK: Contains the explanation about 5 tribes in Indonesia. We can use this book as guidance to write letter in postcard or mail.
My target audience is teenager-young adult,so I create t-shirt. The T-shirt explain about traditional
tradition from Indonesia.
tradition from Indonesia.
I focused to show just three province form Indonesia, I applied in postcard. Each postcard, show one of tribe and the explanation.
Two series of Print Ad, first one is Post mail and the second is Postcard. My concept is authentic. Which mean you can smell or touch it. This Print Ad actually to show the uniqueness of Letter than other media online. People can touch and read the letter, or the postcard on the print ad.
Packaging for Postcard and Kit. I make the shape is square mean even the letter is kind of traditional but it’s still
feel modern.
feel modern.
Poster to encourage people to participate pen pal and promote Indonesia’s culture.
MOODBOARD
In a research and analysis of Post Traveller, found keyword in a suitable to this project. The keyword are culture, post, and travel.
ILLUSTRATION
Create 33 provinces of Indonesia
Create 33 provinces of Indonesia
