O B J E C T I V E A N D C H A L L E N G E
The GlobosatPlay is the Tv Everywhere platform for Grupo Globo. They contain more than 18 channels of diverse content from sports, entertainment and journalism. All this together total more than 3500 episodes and movies.
For olympic games a new look was built for the sports channel homepage adding new visual concepts for the platform by my friend and collegue Felipe Victor. After the success of the solution, I leaded the team that would continue the project for all other channels and internal pages.
T V E V E R Y W H E R E
The objective of the project was to create a new video platform that respects the diversity of content channels, but had a consistent experience and unique among them all. The possibility of adding new channels at any time, made this project had to be flexible. For that were designed different components, cataloged in a kind of lego, that combined make our white label pages.
D A T A D R I V E N
After a long study of the components that existed in the previous platform, we look at the features that have better conversion and the interest of users in them. Remove things that caused complexity and confusion at the time of consumption and seek solutions that were visually strong and always evidencing a video for quick consumption. All pages in the main stream has a video in evidence, directing the user to use over long periods.