"Bodega Cultural is a local art project started in 2014 supported by Heineken, focusing on providing a unique and creative visual experience for New York City Bodega and Deli stores. Around the globe, cities take pride in their shops and food markets as places where commerce and cultures collide. In fact, most cities have a ubiquitous type of market that serves as an important hub for the diverse communities within that city. In New York City these convenience stores are called Deli’s or Bodegas."
At TracyLocke we got the opportunity to play in 2015. Below are the two designs that I created which were selected, amongst many others! The task was to involve soccer or the NYCFC team somehow. So, thinking about where these were going I wanted to do one that was hand-painted to mimic the hand-painted signage you might see visiting a bodega and wanted to do one that was straight illustration of the team's top players. I wish I had actual photos to share but due to certain circumstances we missed the opportunity.