PT
Cartaz: Gênero


Criado a convite da ABEDESIGN para a exposição TOD(X)S, com participação exclusiva a 20 escritórios do Rio de Janeiro associados Abedesign Rio e participantes do Co-creation BDA. A exposição aconteceu na Semana Design Rio, de 1 a 4 de setembro de 2016, no Pier Mauá, Rio de Janeiro.



EN

Gender Poster


Designed for the TOD(X)S expo, exclusive to 20 entries from ABEDESIGN Rio associate Design agencies and Co-creation BDA participants. The expo was held during Rio Design Week from September 1st to 4th 2016 at Pier Mauá, Rio de Janeiro – Brazil.







O Briefing


Tema: Gênero  (texto fornecido)


As questões de gênero estão em alta por trazerem um ponto central da contemporaneidade – a representação. Os estereótipos masculino e feminino reproduzem regras restritas e conservadoras diante da liberdade de cada pessoa viver escolhas individuais e, assim, formular o seu papel social. O desafio das sociedades atuais é criar um ambiente plural mais inclusivo, resguardando o direito ao pertencimento e à cidadania a todos.



The Brief

Theme: Gender  (provided text)


Gender issues are in vogue for presenting a central point of contemporaneity – representation. The male and female stereotypes reproduce restricted and conservative rules regarding one’s freedom of living individual choices and thus developing one’s social role. The challenge of modern societies is to create a more inclusive plural environment, safeguarding the right of belonging and citizenship to all.

In Portuguese, nouns are classified into two grammatical genders, most commonly defined by the use of an ending letter -o (masculine), or -a (feminine). Substituting one of these letters in a noun by an “x” is a fairly recent neologistic way of eliminating the gender of a word, thus making it gender-blind, so to speak.

The expo is named Tod(x)sTodos/Todas means “Everyone”.
Going further on this concept, we wanted to promote freedom of choice, the freedom to break paradigms and stereotypes. To not only celebrate diversity, but to subvert all rigid binary symbols of gender. To inspire acceptance and respect, for we are all different in the most beautiful ways and nothing should be more sacred than that.
Pós Imagem Design
Creative Direction: Daniel Escudeiro & Rafael Ayres
Thanks to Christiano Mere for the insightful conversation about this piece and to Juliana for the expo photo.
The original art from the collage is
Albrecht Dürer’s The Fall of Man (Adam and Eve). Engraving, 1504.



Feel free to download the full resolution, print quality PDF – 53 x 75 cm.
Thank you

The Gender Poster
377
3,599
12
Published:

The Gender Poster

Gender issues are in vogue for presenting a central point of contemporaneity – representation. Male and female stereotypes reproduce restricted a Read More
377
3,599
12
Published: