ITESM
Vertical Workshop winner
EDA (Escuela de Diseño y Arquitectura)
Guided by David Canseco
Xperientia
Xperientia is a conceptual project that competed with other teams to acomplish the challenge of designing a sale module of any kind that generates value through technology. The project was multidisciplinary in which students of industrial design, architecture, finance and marketing worked together in a limited time frame (3 days) to develop the final proposal.
"Creating consciousness by the active experience of recycling"
Xperientia is a beverage dispenser module that provides an interactive experience through the action of recycling.
Client: Companies with recyclable products with high purchasing power who are interested in advertising their environmental image - PEPSICO or FEMSA
By recycling a can the user is allowed to enter the module. The user interacts with a polluted environment that is slowly cleaned.
The module is a space that creates a sense of satisfaction for having actively participated in helping our planet through the experience recycling. This teaches the user to have a responsible consumption and recycle.
