Sharing with Benefits
From the outset, Shweet was meant to be a fun website, one that would remind users of the old charms of contests and prizes. I designed the playful typographic logo that captured the mood we were trying to convey.
We went through numerous iterations of the website. Quick usability tests on the first hi-fi concepts revealed that the design was too utilitarian and did not have the playfulness we expected the site to have. So we iterated until we were happy with a fun, playful design that made our first release.
In our first major update, we got rid of the 1-to-1 relationship between links and prizes. Instead, we gave users points for sharing links. The points could be used to buy entry tickets into various contests. Shweet 2.0 also saw the beginning of a series of partnerships with AOL Canada. Several AOL properties like Spinner and Cambio used our contesting platform to drive engagement on their sites.
We built Shweet for the iPhone as part of the Shweet/AOL NXNE app. The NXNE app was built for the NXNE festival in Toronto, and featured a contest section that was powered by Shweet. All the functionality of the Shweet website was built into the app.
Besides the usual one-sheets and mailers, and a customized Tumblr blog, we also decided to create a fun product demo video. With a tight budget, we produced the video in-house. We wrote a script and I story-boarded the concept. I also did the animations in Flash.