Monkeying in "Happiness" with Top. We helped to create a monkey mascot to celebrate the year of monkey 2016. It's not easy to come out a monkey that everyone to love it.
Monkey is a naughty and tricky animal. However, this is our challenging part.
Round 1 - option 1
Round 1 - option 2
Round 2 - Revised 1
Round 3 - Revised 2
Round 3 - Revised 3
Final and deriving from the monkey mascot, we had implemented a strategy ranging from roving trucks, POSM, red packet, TVC and radio. And also, video sharing via whatsapp for digital part.