The Brief: Redesign the existing Clorox's identity and retail packaging
Concept: Why is it that people find more comfort in a hotel than in their own homes? is it because of
the freshly folded white linens or is it because of the 'spa-like' feel that a well-cleaned bathroom provides?
Have Clorox pamper your home, so that your home may pamper you. Clorox brings to life your living
space and transforms the mundane into the euphoric.
