Modernization of the branding for a community based research organization working to improve health education, community programs and forge connections between healthcare systems and their surrounding communities.
From the Design Brief: "The new logo should attempt to convey that ICH helps the helpers. As they use their expertise to bridge the gap between the academic and community sectors. These relationships are at the heart of ICH. As they seamlessly integrate with other organizations, building sustainable outcomes. ICH sees itself as a trusted guide,reliable, passionate, flexible, team-oriented and participatory."