Problem: Bogotá has become one of the most polluted and traffic-packed cities in Latin America.
Idea: Create an app to motivate people to use their bikes more, to speed up traffic and reduce pollution in the city.
Yes! An app that pays you for riding your bike.
How does it work?: After traveling a specific distance with their bikes (more than 100 km) with GPS activated, between Monday and Friday, people can download discount coupons and redeem them at specialty bike shops and restaurants.