Saaremaa Vodka rebranding.
Saaremaa Vodka is taking a new round. It continues in the same price range, but with much higher quality.
This required a more ambitious design – more festive, structured, and argumented. Saaremaa is not an ultra premium product.
It does not have a specific bottle. But it has a symbol and a name. Both now received a new form, and the brand got a fresher blue tone.
It is a revolution that feels much like evolution, so as not to scare off old friends, but to find a whole lot of new ones.
Photo credit: Marek Murumets
