Zamoria Branding
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Zamoria is the brand name given to the furniture products coming out from PK Rubwood Industries. The name has derived from the King of Calicut Zamorin, who has given full hearted support for the industries in Calicut. Evoka has chosen this name because Calicut once known as the capital of wood industries and that capital was ruled by King Zamorin.
The logo has been created with a combination of images of elephant and wood. We have focused on the concept of tradition by combining these images. The elephant denotes the feeling of ‘proud’ and the ‘wood’ in the logo connects with the product.
The elephants are mainly used in the wood industry to drag the wood from one place to other. So the people are easily connected with the image of elephant and wood. The overall look of the logo explains the quality and tradition of the product.
