CAMPAIGN OVERVIEW
Belvedere is delighted to announce the launch of the 2016 (BELVEDERE)RED campaign,
#MAKETHEDIFFERENCE, in partnership with iconic music artist John Legend.
#MAKETHEDIFFERENCE, in partnership with iconic music artist John Legend.
John Legend, a passionate philanthropist and a visionary creative,
brings his soulful artistic style to the (BELVEDERE) RED campaign,
curating a unique program to Make The Difference.
brings his soulful artistic style to the (BELVEDERE) RED campaign,
curating a unique program to Make The Difference.
To bring these campaign values to life, Legend commissioned celebrated Ndebele artist,
Esther Mahlangu, from South Africa to create a vibrant and powerful piece of art
that will be seen throughout the #MAKETHEDIFFERENCE campaign.
PROJECT OVERVIEW
To launch the campaign we created a (BELVEDERE)RED #MAKETHEDIFFERENCE press kit.
The packaging includes a red foil embossed natural envelope, a coloring book with outlines
of Esther Mahlangu's artwork, a pack of coloring pencils, a custom USB flash drive and
The packaging includes a red foil embossed natural envelope, a coloring book with outlines
of Esther Mahlangu's artwork, a pack of coloring pencils, a custom USB flash drive and
three postcards introducing the campaign, John Legend and Esther Mahlangu.
