TURISMO DO PORTO E NORTE DE PORTUGAL | WEB SERIES | VIDEO
This has been one of Junta's most challenging projects!
We were invited by Turismo do Porto e Norte de Portugal (TPNP) to produce a comprehensive web series, covering the region's most attractive segments, the Junta Team put the "hands to work" and prepared a creative and distinctive approach to this project.
Our main goal was to focus on Sensory Digital Marketing and "Experience Video", so that the impact is maximized and that the videos are kept as much as possible on the "top of mind" of regional, national and international public.
Different approaches were prepared: "Walking Tour", "Theme Experience", “Natural Beauty” and “Strategic Products”.
The aim of this project was the promotion of the region, it’s character, people, culture, amazing natural sets, diverse environments and also the Tourism Board’s strategic products.
Fact: The consumer is moved by sensations! Tourism products, being the kind of products on which the consumers invest their savings on, are the ones where sensations must be promoted, in order for a region to gain special advantage comparing to others. Tourists prepare their journey for a long time! They seek, compare, invest ... and then enjoy!
The sensory perceptions are unique to each of us, as well as the memories and experiences. These perceptions cause strong stimulation on the consumer.
Digital Marketing, making use of digital tools and content such as video, allows a sensorial approach. The appearance of a product presents it to the consumer. If you add movement, sound and something that the consumer is identified with, it will be directly linked with sensations, and these will have a strong impact on the perception and especially the message retention.
To carry out this project, Junta focused the attention on eight areas: experience, identity, curiosity, comfort, safety, quality of life, tradition, lifestyle, hospitality, uniqueness.
Hope you enjoy it... and come and visit!