The possibilities range from a showcase site, for the simple presentation of products and services, to a more dynamic web site, managed by a database that can create genuine dialogue with customers using chat, forums, automatic newsletters, management of FAQs, and a web community of users interested in your business: all created with cutting-edge graphics. 
GENESI's slogan is: brand recognition while keeping a watchful eye on the real value of the product. Often, the opposite happens, and the personality of the publicity agency is more noticeable than the product itself, which is sometimes even relegated to second place.