Creating a logo for a company, 
whose name itself stands for a graphic symbol, was a special and delightful experience.


“Alatyr” – is an octagram, eight-pointed star. This ancient symbol can be found in the arts and crafts of many Slavic northern cultures. It often appears in Russian, Karelian, Mordovian, Chuvash, Udmurt ornaments – this is one of the most traditional and popular patterns for knitting and embroidery. Alatyr is featured on the coats of arms and flags of many Russian cities as a heraldic symbol.
“Alatyr” Industrial Company” produces equipment for metallurgy and the oil and gas industry. This is a classic heavy industry, represented by metal, fire, strength and power. To reflect this, we opted for a combo of deep black and red-copper metallic. Despite it's folk origin, symbol of alatyr has blended with the industrial theme surprisingly well: it looks quite balanced and technologically advanced.

The client asked us to create a corporate insignia “in the old Russian style.” 
That's exactly what we did – the logo is inspired by traditional Russian letters of XV-XVII cc.
Design: Nikolay Kupriyanov      |     Photography: Anatoly Vasiliev       |     for  Unicorn Studio Moscow
THANKS FOR WATCHING!
unicornmoscow.com

Alatyr
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Alatyr

Creating a logo for a company, whose name itself stands for a graphic symbol, was a special and delightful experience.   “Alatyr” – is an octagra Read More
241
3178
12
Published:

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