CC Nova’s Flemish tagline ‘steengoed in cultuur’ simply means ‘being the best in culture’. Three years in a row, the cultural centre of Wetteren asked us to create a campaign image as solid as their tagline.

The first year, we cut classic and clean letters out of concrete blocks. Nova literally stood there like a rock. The second year we took out our colour sprays and created a playful yet clean campaign image with coloured cobbles. Our final pièce de résistance was a custom cut stone logo, that we cut out a wall somwehere in the streets of Wetteren.