This was pitch document designed for the lovely people at Babybel. Their challenge was to reinvigorate
the Babybel brand, making it an essential shopping basket purchase rather than an impulse buy.

Our pitch outlined the ?What If! way of approaching this challenge, with various lateral thinking techniques and opportunities for the client to experience fresh perspectives from, seemingly, random sources.

I was involved at every stage including art direction, illustration, layout and retouching