I was selected as one of four students from Parsons in a 24 hour intensive creative briefing event with LVMH. These 24 hours involved receiving a creative brief from an LVMH company, doing research on the brand, creating the designs and presenting my ideas in front of about 50 top executives of LVMH.
My creative brief was to redesign the packaging materials for luxury yacht company Feadship. Keeping in mind the brand's history, traditions, colour codes and logo's, I came up with a design that was luxurious and one of a kind yet traditional.
