Social media’s graphic concept and brand’s identity have been conformed to different layouts according to the content.
One of the main goals to be achieved was to broaden the presence of the item PERGOLA, in a highly competitive market.
We’ve pushed the product tirelessly through every social network, such as Facebook, Instagram and LinkedIn, by creating several activities any of which targeted to a specific audience.
Coming Soon has been the first post on their official Facebook page. Further activities have been organized monthly via a publishing plan with the purpose of increasing the fan base, stabilizing content and launching a promotional campaign.
These activities have brought us to develop three different formats according to the origin of the posts or the related social network.
Following current events, the aim is to interact as much as possible with fans without being too commercial or on an institutional level.
Finally, our professional team has created a promotional campaign to highlight the full range of items Tendamania by keeping a playful tone and fully dedicated to each social network.