Be Dynamic
Nooka
Nooka
Art Direction / Copywriting - Max Nagro, Alexandria Clotfelter, Kayla Berry
Insight - Consumers interested in Nooka products are interested in showing their individuality though fashion.
Big Idea - Using headlines that direct the consumer to “be” different, the product is shown as a centerpiece not just an accessory. Using street teams and nontraditional advertising calls attention to the brand for people who might not pay attention to traditional advertising.
Insight - Consumers interested in Nooka products are interested in showing their individuality though fashion.
Big Idea - Using headlines that direct the consumer to “be” different, the product is shown as a centerpiece not just an accessory. Using street teams and nontraditional advertising calls attention to the brand for people who might not pay attention to traditional advertising.