Set in a remote Lincolnshire woodland, Lost Village Festival combines immersive live theatre with an eclectic music line-up to deliver an experience like no other. Only have worked with organisers on all aspects of the festival's brand since its inception in 2014. In this fiercely competitive landscape, the challenge has been carving out a truly unique positioning to consistently set Lost Village apart.
We began by defining a brand story focused on the history of the site, to underpin the creative direction of the new festival. We crafted a visual identity featuring a gestural mark for the festival community to own and adapt. Interpreted across multiple contexts, the brand unites marketing efforts with the live experience, and encourages festival goers to display their connection with the Lost community.