The Wright Fit: The owner's last name is Wright.  She is a personal trainer and personal stylist.  The logo ties together all the aspects of the company... The "F" is composed of color swatches to depict color analysis.  The dress makes the "I" to represent body analysis, closet analysis, and personal shopping.  Finally, the "T" is an arm holding a barbell to represent personal training.  Above is the logo, front and back of business card, and letterhead.  A freelance client.  We are currently working on developing more marketing materials.