Identity for a boutique music and arts festival
Flow Festival is a leading European music and arts boutique festival. Bond created the visual identity for the festival in 2015 and 2016. The identity is based on an idea of the festival visitors forming an urban tribe. The festival brings joy to these tribe members, but at the same time is charmingly odd and quirky. We emphasized this mix of joy and quirkiness with handmade custom made typography, illustrations and a summery colour scheme. We also played around with different contemporary tribe symbols and illustrations that eventually became the carrying elements of the look.